FitnessMagazine.com

Date: March 28, 2013 Category: , , ,
FitnessMagazine.com: Web, Mobile, Social. It's important to put users first, and this means allowing them to connect with your brand where and when and how they want to. On the core site, Jennifer and team displayed fitness content in a variety of ways — as videos, slideshows, and topical hubs, also offering Fitness magazine workouts on iPods and portable devices. Jennifer was a strong advocate of creating Facebook Pages for each of the women's lifestyle sites, before this concept was embraced as common wisdom. Though the initial focus was on driving content to the core site, the opportunity for open and timely communication with the audience couldn't be underestimated. When fans voluntarily share a brand's content with their friends, they are extending the brand's reach, and they're doing it in a direct, personal way from a trusted source. [Jennifer Mirsky, then-Editor-in-Chief, Women's Lifestyle, Meredith Interactive]

FitnessMagazine.com: Web, Mobile, Social. It’s important to put users first, and this means allowing them to connect with your brand where and when and how they want to. On the core site, Jennifer and team displayed fitness content in a variety of ways — as videos, slideshows, and topical hubs, also offering Fitness magazine workouts on iPods and portable devices. Jennifer was a strong advocate of creating Facebook Pages for each of the women’s lifestyle sites, before this concept was embraced as common wisdom. Though the initial focus was on driving content to the core site, the opportunity for open and timely communication with the audience couldn’t be underestimated. When fans voluntarily share a brand’s content with their friends, they are extending the brand’s reach, and they’re doing it in a direct, personal way from a trusted source. [Jennifer Mirsky, then-Editor-in-Chief, Women’s Lifestyle, Meredith Interactive]