“Jennifer’s strength is being able to separate the wheat from the chaff. She refines basic ideas into elegant expression.This applies whether we’re working on branding, text, or visual material. For my LinkedIn profile, she was able to capture the essence of my story and that of the foundation which I’m launching, and translate this into engaging copy. She also helped me optimize my profile. Jennifer thinks big picture but also down to details. She’s strategic and hands-on at the same time – a great combo!”