Health Journalist's Website Redesign Website Redesign. The challenge was to reposition this health journalist’s site editorially and visually, from a website organized by media outlet with the look and feel of a blog to a website organized topically with the look and feel and substance of a content destination. The goal: to make the site a resource for both consumers and media editors. In addition to reorganizing the site’s main navigation and recategorizing the site’s content library of 200+ articles, we implemented a more interactive Twitter module to increase engagement, and designed a new logo. Then we rolled out Zamosky’s new look and feel to her social media channels and print collateral for brand consistency. [My role: Digital Media Consultant]