iVillage Cares (previously part of iVillage.com): As the edit lead for this major iVillage advocacy initiative, Jennifer spearheaded content and community programming around major causes, such as child safety. It’s been said that you can “build, partner, or buy.” By partnering with the National Center for Missing & Exploited Children, iVillage was able to benefit from the organization’s content (interactive quizzes on child safety) and functionality (modules allowing users to search for missing children, locally). iVillage also partnered with Network for Good to take advantage of their donation mechanism. All of this enabled us to inform site visitors and facilitate their involvement in social causes. [Jennifer’s then-role: VP, Editorial Programming, iVillage.com]