Date: March 28, 2013 Category: , F-Word Content F-Word Contest. Part of being a strong digital editor is understanding that great content can come from the audience. While this has become accepted knowledge, it took some time for big brands to cede control. On, Jennifer and team had success with contests, such as the MORE 40+ Model Search. embraced multimedia when partnering with ABCNews’s GMA on the cross-media “F-word Contest.” Celebrity Jamie Lee Curtis revealed her favorite F-words and challenged fabulous 40+ females to submit their own, either through photos and captions on or video on Add to the mix several rounds of voting that included users’ votes, and you have a user-generated-content win. [Jennifer Mirsky, then-Editor-in-Chief, Women’s Lifestyle, Meredith Interactive]