BobVila.com: Website Redesign (image above shows pre-redesign: L and post-redesign: R). Led editorial strategy and execution. Worked with writers and editors to generate publish-ready site content for launch encompassing Bob Vila’s book material, existing multimedia assets, and original article creation. Collaborated closely with Bob Vila team and interactive agency Blue Iceberg to completely revamp the video-rich site — its design, navigation, content, architecture, video quality, and audience interaction — bringing this trusted brand into the 21st Century. Also developed editorial calendar and key franchise ideas, sourced and then worked with community moderator, and developed Bob Vila’s Facebook presence. Post-launch, conducted competitive analysis and recommended ways to optimize the site further. [My role: Digital Media Consultant]
