Social media strategy, implementation, guidance. Collaboration with filmmakers, IFC Films, and Co-Founder of Dancing Classrooms, 4x-world champion dancer Pierre Dulaine. Creative mix of informational, inspirational, timely and visual tweets and posts (Twitter, Facebook, Instagram) to expand reach, grow followers, engage audience. Editorial work on website, Huffington Post and Film Forward blogs, and TEDx Talk which served to build buzz about the film and its larger life lessons (the story behind the story). www.dancinginjaffa.com