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SaneTrash.org

Date: March 28, 2013 Category: , , View Project
SaneTrash website redesign Working with a volunteer co-lead and web team, Jennifer advised on how to best achieve the organization's digital media goals. She advocated for "creating once and publishing twice," pulling in the organization's Facebook and Twitter feeds to the core site for efficiency of updates and for site visitors' benefit, so they could find one-stop-shopping for the latest news on the issue. She recommended editorial and informational architecture best practices. Site traffic has soared since relaunch and the metrics bear out that people are turning to the site to find information about key events.

SaneTrash website redesign
Working with a volunteer co-lead and web team, Jennifer advised on how to best achieve the organization’s digital media goals. She advocated for “creating once and publishing twice,” pulling in the organization’s Facebook and Twitter feeds to the core site for efficiency of updates and for site visitors’ benefit, so they could find one-stop-shopping for the latest news on the issue. She recommended editorial and informational architecture best practices. Site traffic has soared since relaunch and the metrics bear out that people are turning to the site to find information about key events.