Date: March 28, 2013
LHJ.com: Website Redesign. Jennifer oversaw the interactive edit team in charge of the site relaunch/redesign. Jennifer and team reinvisioned the site’s content offerings and structural and visual display of information, collaborating with tech colleagues who upgraded the site platform. The challenge from an information architecture standpoint was to balance a multitude of editorial links with ad units, subscription callouts, and membership prompts. Specific editorial decisions included highlighting the magazine’s unique franchise, “Can This Marriage Be Saved?”, the online community, and new interactive brain games content partnership. [Jennifer Mirsky, then-Editor-in-Chief, Women’s Lifestyle, Meredith Interactive]
