Date: March 28, 2013
![REALSIMPLE Digital Content Strategy. Jennifer created an Editorial Calendar with her team that delivered on the brand promise, whether online, in a mobile app, or in people's inboxes. Online, key interactive launches such as "Beauty Makeover in Minutes," highlighting 15-minute looks, and featuring Quick Links on channel pages saved users time. For mobile, the roll-out of the "Real Simple To-Do Lists" app, which combined the utility of checklists with the humorous ability to delegate a task to someone else, say one's husband, helped readers stay organized. And in newsletters, Jennifer's team reminded readers that they could "just do one thing" to stay in control. (Jennifer Mirsky, then-Managing Editor, RealSimple.com]](http://jennifermirsky.wpengine.com/wp-content/uploads/2013/03/RScomcontent918w.jpg)
REALSIMPLE Digital Content Strategy. Jennifer created an Editorial Calendar with her team that delivered on the brand promise, whether online, in a mobile app, or in people’s inboxes. Online, key interactive launches such as “Beauty Makeover in Minutes,” highlighting 15-minute looks, and featuring Quick Links on channel pages saved users time. For mobile, the roll-out of the “Real Simple To-Do Lists” app, which combined the utility of checklists with the humorous ability to delegate a task to someone else, say one’s husband, helped readers stay organized. And in newsletters, Jennifer’s team reminded readers that they could “just do one thing” to stay in control. (Jennifer Mirsky, then-Managing Editor, RealSimple.com]
